Starting point: Concern to preserve and protect the natural habitat
Organizing strategy: Establish local clubs linked to national mission and membershp
Tools: Media campaigns, lobbying, local demonstrations
Outcomes: One of the most grounded and effective activist groups, with a highly involved membership
The Sierra Clubs blend of localism with a national agenda is instructive, and proven effective for more than a century. Pride in place mixes with the ability to scale up to deal with national issues.
In their words: Founded by legendary conservationist John Muir in 1892, the Sierra Club is now the nation’s largest and most influential grassroots environmental organization — with more than two million members and supporters. Our successes range from protecting millions of acres of wilderness to helping pass the Clean Air Act, Clean Water Act, and Endangered Species Act. More recently, we’ve made history by leading the charge to move away from the dirty fossil fuels that cause climate disruption and toward a clean energy economy.
OUR MOTTO: Explore, Enjoy, and Protect the Planet.
(a) home to volunteer-driven teams building grassroots power by engaging new people, nurturing new leaders, diversifying the movement, and making meaningful progress on conservation goals;
(b) an incubator for emerging teams, campaigns, and initiatives;
(c) a place where followers meet leaders, and leaders meet followers;
(d) the same old Activist Network in a new bottle, or rather new website.
The answer is all of the above