Starting point: Perception of greenwashing and need to certify products

Organizing Strategy: Sourcing and marketing of sustainably produce goods, primarily food and health products

Tools: on-line sales

Outcome: Positive economic return for producers and customer awareness about the impact of their economic choices

Call us radical, but we believe that the ability to live a healthy lifestyle shouldn’t depend on income level, geography, or any other arbitrary barrier. Whether you’re a corporate executive or an elementary school teacher, whether you live in on the upper westside of Manhattan or in a small town with no local health food store, we think you and your family should have access to healthy, wholesome, and non-toxic products at or below the price of their processed, artificial, and often toxic alternatives. That hasn’t been the case for a long time in this country and we wanted to do something about it.

We’ve curated the Thrive Market catalog to include each of the top products from hundreds of the leading natural products brands across categories like cooking ingredients, healthy snacks, nutritional supplements, natural home goods, and bath & beauty. What you won’t find: 115 different varieties of almond butter stretching down an aisle as far as the eye can see. What you will find: over 2,500 of the most popular natural products from the very best brands – brands that exude the values of health, sustainability, and premium quality.

Thrive Market is the first socially conscious online store offering the world’s best-selling natural and organic products at wholesale prices. We carry over 2,500 of the highest quality food, supplements, home, personal care, and beauty products from over 400 of the best brands on the market, all delivered straight to your door at 25-50% off retail prices. Our mission is to make health living easy, affordable, and accessible for every American family.